Privacy Policy

Last updated: April 2025

Privacy Policy
Last modified: April 2025

This Policy applies between you, the User of this website, and Battle Bag Limited, the owner and provider of this website. It governs our use of any and all data collected by us in relation to your use of the website and any services or systems therein.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

  • “Account” means collectively the personal information, payment information, and credentials used by Users to access material and/or any communications system on the website;
  • “Content” means any text, graphics, images, audio, video, software, data compilations, and any other form of information capable of being stored in a computer that appears on or forms part of this website;
  • “Cookie” means a small text file placed on your computer by Battle Bag Limited when you visit certain parts of this website. This allows us to identify recurring visitors and analyse their browsing habits. Where e-commerce facilities are provided, Cookies may be used to store your shopping basket. Further details are in Clause 10 and Schedule 1 of this Policy;
  • “Data” means collectively all information that you submit to the website, including but not limited to Account details and information submitted using any of our services or systems;
  • “Battle Bag Limited” means Battle Bag Limited, 400 Harrow Road, London, England, W9 2HU;
  • “Service” means collectively any online facilities, tools, services, or information that Battle Bag Limited makes available through the website either now or in the future;
  • “System” means any online communications infrastructure that Battle Bag Limited makes available through the website either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities, and email links;
  • “User” / “Users” means any third party that accesses the website and is not employed by Battle Bag Limited and acting in the course of their employment; and
  • “Website” means the website that you are currently using (www.the55fitness.com) and any sub-domains unless expressly excluded by their own terms and conditions.

2. Data Collected

Without limitation, any of the following data may be collected:

  • Name
  • Date of birth
  • Gender
  • Job title
  • Profession
  • Contact information such as email addresses and telephone numbers
  • Demographic information such as postcode, preferences, and interests
  • Financial information such as credit/debit card numbers
  • IP address (automatically collected)
  • Web browser type and version (automatically collected)
  • Operating system (automatically collected)
  • A list of URLs including a referring site, your activity on this website, and the site you exit to (automatically collected)
  • Cookie information (see Clause 10)

3. Our Use of Data

3.1 Any personal data you submit will be retained by Battle Bag Limited for as long as you use the services and systems provided on the website. Data submitted through any communications system may be retained for up to 12 months.

3.2 Unless required or permitted by law, and subject to Clause 4, your data will not be disclosed to third parties. This includes our affiliates or other companies within our group.

3.3 All personal data is stored securely in accordance with the principles of the Data Protection Act 1998 and GDPR. See Clause 9 for more on security.

3.4 Data may be used by us for the following:

  • Internal record keeping
  • Improvement of our products/services
  • Sending promotional materials by email
  • Contacting you for market research, which may be conducted by email, telephone, fax, or mail. Such information may be used to customise or update the website.

4. Third-Party Websites and Services

From time to time, Battle Bag Limited may use third-party services, including payment handling, delivery, search engines, advertising, and marketing. These providers do not have access to specific personal data provided by users of the website.

5. Business Ownership Changes

5.1 Battle Bag Limited may expand or reduce its business, which may involve the sale or transfer of control of parts of the business. Data relevant to any division transferred will be included, and the new owner will be permitted to use the data as originally supplied.

5.2 If data is to be transferred, you will be informed in advance and given the option to have your data deleted or withheld.

6. Controlling Access to Your Data

When submitting data, you may be given options to restrict our use, including:

  • Use of data for direct marketing
  • Sharing data with third parties

7. Your Right to Withhold Information

7.1 You may access certain areas of the website without providing data. However, to use all services and systems, data may be required.

7.2 You may restrict your browser’s use of cookies. See Clause 10.4.

8. Accessing Your Own Data

8.1 You may access your account at any time to view or amend your data. Additional data as to marketing preferences may also be stored and can be updated at any time.

8.2 In accordance with GDPR, you may request details of personal information we hold. You may also request amendments or full erasure unless we have a legal obligation to retain the data. Please email customerservices@the55fitness.com for such requests.

If you no longer wish to receive marketing communications, please contact customerservices@the55fitness.com.

9. Security

Data security is of great importance to Battle Bag Limited. We use appropriate physical, electronic, and managerial procedures to protect and secure data collected online.

10. Cookies

10.1 Battle Bag Limited may set and access cookies on your device. Details of cookies are listed in Schedule 1.

10.2 Cookies are small files stored on your hard drive and are accessible only by the website that placed them.

10.3 You may delete cookies, but this may affect site functionality.

10.4 You can disable cookies in your browser settings. Refer to your browser’s help menu for more details. Disabling cookies may impact your experience on the website.

11. Changes to this Policy

Battle Bag Limited reserves the right to amend this Privacy Policy as required by law or as we see fit. Changes will be posted on this page, and you are deemed to have accepted the terms upon your next use of the website.